Today, businesses are taking public stances on emotive issues such as abortion rights, immigration, and gun control—all of which would previously have been considered matters for only governments to consider. In the context of today’s polarized social environment, the traditional approach of political neutrality may no longer be the least risky approach. Consumers and even investors are increasingly expecting companies to walk the talk when it comes to their values. But this requires making difficult, values-based decisions that by definition will alienate some constituents. How can companies navigate this fraught new external landscape in a way that is coherent and consistent, and how can business best use its influence to enable a positive policy environment?