Thanks to new technology, supply chain management is going digital. Technological advances are changing how products and services are made and delivered and enabling the creation and sharing of supply chain information in new ways. But are these ‘advances’ always positive? Let’s debate whether using digital tools to gain traceability and visibility—as in the case with forest satellite monitoring—is truly providing sustainability benefits. How can we use these tools in a way that respects peoples’ privacy and livelihoods and benefits those in the supply chain who are most in need?