BSR Conference 2019

The New Climate for Business

November 12-14, 2019 San Jose, California

Abigail Kroon

Manager, Coffee Traceability, Starbucks
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Abigail Kroon

Abigail Kroon leads Starbucks’ Digital Traceability program, a continuation of the company’s C.A.F.E. Practices ethical sourcing requirements, which include a comprehensive set of environmental, social, and economic standards. In this role, she has spearheaded efforts to revolutionize Starbucks’ coffee supply chain with new and innovative technologies in support of the more than 400,000 coffee farmers from which it buys around the globe, and the customers who enjoy Starbucks coffee every day. This effort to digitally connect each member of the Starbucks supply chain provides a new level of transparency that will change the relationship customers have with the products they purchase. But the primary aim of the work is to drive positive impact for coffee farmers. Kroon also supports the broader ethical sourcing and traceability team’s sustainability efforts in coffee, tea, and cocoa sourcing.

Speaking Sessions

I felt this conference was life changing. I am truly inspired and am plotting both career and personal changes to live up to the great lessons I learned. Both the sessions and the networking were vital.


Platinum Sponsor
Mastercard Center for Inclusive Growth
Gold Sponsor
International Copper Association
Don't Ban Equality—Tara Health

Silver Sponsor
Global Child Forum logo

Supporting Sponsors

Carbon Offset
Bonneville Environmental Foundation