Abigail Kroon leads Starbucks’ Digital Traceability program, a continuation of the company’s C.A.F.E. Practices ethical sourcing requirements, which include a comprehensive set of environmental, social, and economic standards. In this role, she has spearheaded efforts to revolutionize Starbucks’ coffee supply chain with new and innovative technologies in support of the more than 400,000 coffee farmers from which it buys around the globe, and the customers who enjoy Starbucks coffee every day. This effort to digitally connect each member of the Starbucks supply chain provides a new level of transparency that will change the relationship customers have with the products they purchase. But the primary aim of the work is to drive positive impact for coffee farmers. Kroon also supports the broader ethical sourcing and traceability team’s sustainability efforts in coffee, tea, and cocoa sourcing.
I felt this conference was life changing. I am truly inspired and am plotting both career and personal changes to live up to the great lessons I learned. Both the sessions and the networking were vital.